Marketing Resources And Public Relations Resources



	What is public relations?		Websites - basic principles
	When and how to use public relations		Search engine marketing (SEM)
	Choosing a PR agency		Search engine optimisation (SEO)
	Writing a press release		Search engine optimisation checklist
	Targeting press releases		Inbound links
	Sending press releases		Converting website visitors to sales
	The media embargo
	Ringing journalists
	Measuring and evaluating PR		Maximising response to direct mail