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Wednesday, October 26, 2005

Great bit of PR from Coutts bank.

Delayed again, this one, but as you might have noticed if you've been here before, we've been busy repainting the walls, so as to speak.

Anyway, a great public relations initiative from Coutts who carried out a survey to find out how much money you need to be a millionaire these days. And no, the answer to that question isn't the obvious one.

To enjoy the lifestyle we've all come to associate with being a millionaire (a big house, 2 staff, 2 luxury cars, an apartment in the South of France, and a yacht), you need £2.6M. Or, as Coutts winningly put it, to be a 'thrillionaire'.

I suppose everyone has their own definition of what a millionaire lifestyle is. But I think Coutts may have rather underestimated. The house and holiday apartment are going to set you back a minimum of £1.6M. The yacht, at least another £600K. And you won't see much change from £100K for a couple of new Mercs. But then you'll probably want the children educated privately, which is another £200K down the tubes. And that's before you've earned enough to enjoy all these trappings and pay the staff, for which you're going to need at least another £6M at today's interest rates. A grand total of about £7.5M.

So my advice to the 65% of the population that would apparently give up the day job immediately if they won a million. Don't.

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