Great media relations idea for a pizza restaurant
I recently had to have a blood test for life assurance on a 'national-debt-of-Africa-sized-mortgage'. The good news (in a roundabout sort of way, because at least I can do something about it), is that they found I have rather more cholesterol than blood.
The bad news is that this means I am no longer a customer of Pizza Express. Which is a shame, since their clever PR idea, reported at the end of last week, reminded me how much I like their product.
They got their chefs to produce a series of pizzas that look like a bit like well-known celebrity faces. Result: a double page spread of 12 pizzas, inviting Daily Mail readers to 'guess who?'
Tony Blair was the only one that was immediately recognisable, but then I've always thought he was a bit cheesy. Link
