Media coup for payfinder.com
A few weeks old, this story, but I've been tied up with other projects. Anyway, a belated congratulations to www.payfinder.com for its survey which found that women still earn less than men in the UK, and that the gap is getting bigger. OK, it's not perhaps the most mind-blowingly original idea for a survey, but it was very professionally executed, and earned the site blanket print and broadcast media coverage (including every PR consultant's wet dream of a plug in the offline edition of Daily Mail).
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