PR Week - What's The Big Idea?
I'm hoping some of you visiting www.consulttheguru.com over the next few days will be doing so after reading about us in the article on page 25 of this week's edition of PR Week magazine (UK).
With hindsight, I think there's a danger that if you work in the same profession, you might look our domain name and think "Who the bloody hell is he to call himself a guru?" In fact, the inspiration for the domain name came from my time working at a subsidiary of Hill and Knowlton. When anyone in the team came up with a good idea for a client, the others would all shout: "Damn, you're a guru" in unison, in a slightly take-the-piss kind of way. That's really all there is to it, except that we also thought consulttheguru is kind of catchy, contains a 'call to action' and would inspire more confidence than, say, consultthehalfwit.com
Anyway, if you are visiting from a PR agency, we'd like to know what you think of the idea for this website. If you don't have a dedicated creative department in-house, can you see yourself using our service as an integral part of the pitch process? Is it priced correctly for you to do that?
Any comments would be much appreciated.
2 Comments:
Why should you not be called a PR Guru. Ony the best call themselves a 'Guru'. The title & brand must of been invented by a PR anyway, its all about promoting. Take Mark Borkowski PR Guru, he is busy with Michael Barrymore and Scrooge the musical or there is Max Clifford another 'Guru' he is always busy, but unlike Mr Borkowski staying well clear of Michael Barrymore. So carry on calling yourself a Guru all the others do, after all its only PR.
It's one thing when other people call you a guru, as is the case with Messrs Borkowski and Clifford.
Quite another when you call yourself a guru, as our domain name suggests we do.
I suppose I wouldn't like people to think there's an arrogance behind our choice of name. Yes, we think we're good, but the name has rather more tongue-in-cheek roots.
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