If I had to think of 50 things I'd rather not be doing today, blogging would be right there in first place, ahead of being tied by my testicles to the back of a car and dragged naked around a field of broken glass, or having lunch with Simon Cowell.

I mean, it's all very well and good publishing your daily thoughts if you're someone who really matters. A President or Prime Minister, for example. Or if you do something that everyone's interested in, like an astronaut. But for anyone else to blog, myself included, seems a uniquely pointless activity.

So, why am I doing it? Well, the idea for http://www.consulttheguru.com/ was mine. I think it's a good one. The concept is simple: complete an online marketing brief about your product or business, and within 48 hours, our award-winning creative team will come up with an attention-grabbing way you can market it using public relations, direct mail, the Internet or with an event. For this, we'll charge you a fraction of the fee that you'd normally be charged the moment you put so much as a little toe inside the offices of an offline agency. In short, tailor-made marketing advice for a fraction of the price.

Problem is, search engines, through which most website traffic originates, have no way of deciding whether or not that is a good idea. All they can do is count the number of times various words are used on a webpage, and use that to work out what it must be about. With good search engine optimisation, we might hope to get to 50th place for the sort of search terms you might use to find us. But that's not good enough. We might as well be shouting at you from the moon.

So we take things a step further, and try and encourage other websites to link to us. When Google finds a link, it thinks: "Aha .. consulttheguru must be a vaguely good idea, because another site has linked to it". Maybe that pushes us up another 20 places (we have yet to see). But 20th is still not good enough. Like coming 4th in a Grand Prix.

And that's the point of this blog. Search engines like to see changing content as an indication that a website is alive, well and up-to-date. If they push our site even a few places up the rankings as a result, it will have been worth the effort. We'll see.

Meantime, it's an interesting experiment, this blogging thing. Will I do it well? Will I come to enjoy it? Will anyone read it? Will it make anyone more, or less likely to use our services? Time will tell.