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A team of experienced creative marketeers.
Let me introduce myself and explain briefly how this site came into being. My name is Arlo Guthrie, and before you ask, I'm not the singer.
My career in sales, marketing and PR began over eight years ago with a subsidiary of Hill and Knowlton, from where I moved to The Square, then to Maclaurin (now Trimedia) and finally to set up my own public relations and marketing consultancy. Throughout, I've been retained as a PR/marketing consultant by one of the world's largest pharmaceutical companies, for whom I picked up the "Grand Prix: Relations Presse, Relations Publique".
Then the 'eureka' moment: there are lots of businesses, big and small, that need good creative marketing advice, without wanting to retain an outside agency.
And so the idea for this site was born. At the heart of it is a 6-strong creative brainstorming team developing inspirational PR and marketing tactics to meet your brief and drive your business forward.
Arlo's creative development:
Frozen cake factory line worker, jackaroo, stockbroker, financial adviser, commercial pilot, catering equipment hire, estate agent, public relations and marketing, father (not religious), in that order.
During his 10 years in PR and marketing, Arlo has run campaigns that have achieved record levels of media coverage for Discovery Channel, the National Lottery Charities Board, Novartis, Wolverhampton & Dudley Breweries, and others. He has only been arrested once.
Maggi's creative development:
Au pair to a bullfighter, sheet folder in commercial laundry, Sainsbury's shelf stacker, cosmetics consultant, Ideal Home journalist, public relations - rising up the ranks with agencies such as Edelman, Lexington, Charles Barker Lyons, and Quentin Bell Organisation to become managing director of a 27-strong PR consultancy.
The 'Grande Dame' of our team, Maggi has over 34 years experience in PR and marketing, working for clients and brands as diverse as Pernod, Kimberley Clarke, Berger Paints, Macdonalds, G-Plan Furniture, Curry's, Grundig, Seiko watches, Bayer Agrochemicals, Rockwell and Verbatim.
Ray's creative development:
Sainsbury's meat stacker, Pizza Hut waiter, advertising copywriter, wine merchant, local newspaper journalist, London Evening Standard news reporter, Press Association news reporter, feature writer on The Independent, creative director of a design agency that worked for Coca Cola, Virgin, Nestle and BA.
For the past 4 years, Ray has been retained as an external marketing consultant and to run the press office for a UK division of one of the world’s largest companies. He has never knowingly arrived at a meeting on time.
Lisa's creative development:
WH Smith cashier, hippy backpacker, Revlon lady, TV Times and Company magazine journalist, public relations and marketing - becoming a board director of Hill & Knowlton, mother (not Superior).
In 1999, Lisa decided to break out of conventional PR and set up her own issue marketing consultancy. She provides support to the All Party Parliamentary Enquiry into the safety of eye laser surgery, and is closely involved in UK stem cell therapy research. Clients include Carl Zeiss UK and Shell.
Jerry's creative development:
Fresh from university, Jerry nevertheless managed to sneak in work experience at the Ministry of Defence, the House of Commons and the Defence Procurement Agency. He's since spent a little over a year cutting his teeth in PR alongside some of the founders of consulttheguru.com.
At the first three places he worked, he wasn't allowed to talk about his job; now we can't shut him up.
Nigel's creative development:
Stableboy, electrician, philosophy graduate (Oxford), political speech writer, pilot, musician, interactive agency director, author of best-selling website software, Windows™ programmer.
Whilst Nigel has had passionate affairs with a number of hobbies, his long-term relationship is with interactive media - combining an odd love for computer code with a zest for strategy, planning and communicating through the internet.
So there it is: a new online consultancy offering 'big agency ideas' to all businesses, at an affordable price. There are no strings attached to our advice. We're not going to try and sell you anything. It doesn't matter whether you're a big business, for whom one of our ideas may make millions, or a small start up - the consultancy fee is the same. Any ideas we develop on your behalf are yours entirely - you don't even have to credit us for them (though we'd certainly appreciate it if you do).
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